"On a per capital basis Australia has one of the highest uptakes of social media in the world. Out of our population of 21 million, 14 million Australians are internet users. The most popular social media sites in Australia are: Facebook, Blogger and MySpace. Facebook has 9.2 million Australian users which is almost 66% of our internet population."
. . . while this little, easily recognisable Facebook avatar is spreading like a virus, and soon jumping off our screens into bumper stickers, fridge magnets (great for the company staff room) and a very wide range of other things . . .
The numbers on many key Facebook pages are incredible, in the hundreds of thousands and rising - so continual comments in each new thread (using the avatar logo), are an extremely effective way of reaching thousands (and thousands), of people daily (with no cost). Here's the list I completed this evening (and I'm far from alone in this strategy). It's very quick and easy . . . and the info is filtering through the population like water through a sponge. Let's face it, Schapelle's an emotive subject, with extremely high visibility and recognition. Her face is almost a trademark. Every Aussie knows exactly who she is - she even trumped Julia Gillard on the front page of a major women's magazine in the same week Australia had its first female prime minister. That's quite an achievement . . .