Saturday, September 1, 2012

Schapelle Corby & The Lesson of The Three Little Pigs . . .

This is a brilliant, award winning advertising clip from The Guardian, UK, acknowledging the huge power and reach of the social media - which was scathingly compared to Australia's desultory efforts by Mumbrella Media.

I think there's a huge lesson here, as the only refuge of Australia's tired old hacks is to call out rude names when faced with informed, evidence based critique (here too).  Though hardly surprising, as even this country's so called "Alternative" media has deep corporate roots. But in this day and age, that just won't cut it.

Welcome to Schapelle's media empire . . .

A Facebook campaign with over 10,000 "Likes" (plus a very healthy level of public participation) and growing by 150 to 200 new ones per day.

An extensive, varied and ongoing Twitter campaign that's having excellent results in getting news circulated (more direct evidence here and here and here and here - and that's just a fraction of it).